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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Digital Marketing</title>
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	<link>http://www.adjustafresh.com</link>
	<description>Uncommon Sense</description>
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		<title>Whole Foods &#8211; Using Twitter The Right Way</title>
		<link>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/</link>
		<comments>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:48:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=127</guid>
		<description><![CDATA["So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving!" Whole Foods, who maintains an active Twitter presence, saw my tweet and wanted to make sure that I was just being snarky.]]></description>
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		<title>Social Media &#8211; Filling The Void</title>
		<link>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/</link>
		<comments>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:32:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

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		<description><![CDATA[People are going to say bad/mean things about you.  It’s a fact of life.  It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.]]></description>
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		<title>Is Your Business Meeting Our Social Media Expectations?</title>
		<link>http://www.adjustafresh.com/2008/10/03/is-your-business-meeting-our-social-media-expectations/</link>
		<comments>http://www.adjustafresh.com/2008/10/03/is-your-business-meeting-our-social-media-expectations/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 17:18:50 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Don’t confuse “Web 2.0” technology and design patterns with communication.  Social media is not about Ajax, tag clouds, RSS feeds and embedded Flash video players.  Social media is about sharing content and having conversations.  Those of us who do want to engage with your business online are not looking for a sales pitch.]]></description>
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		<title>Five Ways to Select and Keep the Right Clients</title>
		<link>http://www.adjustafresh.com/2008/09/07/five-ways-to-select-and-keep-the-right-clients/</link>
		<comments>http://www.adjustafresh.com/2008/09/07/five-ways-to-select-and-keep-the-right-clients/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 16:07:38 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

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		<description><![CDATA[Over the years, both as a contractor and within an agency, I have had the opportunity to work with great and not-so-great clients.  Just like any relationship, selecting and working with the right clients is vital to the success of any project.  Here are five tips to help ensure that you are involved (and stay involved) in a healthy client relationship.]]></description>
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		<title>Marketing To vs. Communicating With</title>
		<link>http://www.adjustafresh.com/2008/08/22/marketing-to-vs-communicating-with/</link>
		<comments>http://www.adjustafresh.com/2008/08/22/marketing-to-vs-communicating-with/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 01:15:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Marketers, the Twentieth Century is over; show your human side, and build a community with your customers.  It’s time to start listening.  Be sincere, and build trust.]]></description>
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		<title>Your Customers are Talking; Are You Listening?</title>
		<link>http://www.adjustafresh.com/2008/05/04/your-customers-are-talking-are-you-listening/</link>
		<comments>http://www.adjustafresh.com/2008/05/04/your-customers-are-talking-are-you-listening/#comments</comments>
		<pubDate>Sun, 04 May 2008 21:17:43 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=34</guid>
		<description><![CDATA[Admit it—you’ve Googled yourself; we all have.  It can be surprising (or alarming depending on your perspective) to see how many search results turn up when performing the ego search.  What kind of content is returned when you enter your name into a search engine?  Is the information personal?  Is it favorable?  What about your business or products; what are people saying across the web about your brand?]]></description>
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		<title>New Google Feature: A Tale of Two Searches</title>
		<link>http://www.adjustafresh.com/2008/03/25/new-google-feature-a-tale-of-two-searches/</link>
		<comments>http://www.adjustafresh.com/2008/03/25/new-google-feature-a-tale-of-two-searches/#comments</comments>
		<pubDate>Tue, 25 Mar 2008 21:00:56 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[User Experience]]></category>

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		<description><![CDATA[A couple weeks ago, I noticed Google experimenting with a new user interface pattern in their search results: another search input field.  The search within a search raises some questions from both usability and marketing points of view. ]]></description>
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