24 Aug, 2011
A recent change to Facebook’s mobile application has social media, and location-based check-in pundits crowing today.
The mobile ‘Places’ feature is being phased out, although similar functionality will be available from the new version of the mobile app. You can add your location through a normal status update.
Some are even claiming this as a victory for location check-in services like Foursquare, Gowalla and (to a lesser degree) Yelp. Not so fast… Continue Reading
Posted in Marketing Geniuses, Social Media, Technology | Comments Off
8 Mar, 2011
Commercials are an annoyance that we’ve learned to tolerate.
Commercials are annoying. Sure, every once in a while there’s a commercial that does a fine job of storytelling, capturing viewer attention and even becoming part of the cultural fabric. But these types of advertisements are the exception.
Commercials are intrusive. They’re fast-forwarded through—an excuse to run to the bathroom. Commercials are an annoyance that we’ve learned to tolerate as television viewers/radio listeners. We’ve been conditioned to believe that this invasive style of advertising is a necessity that must be endured in order to enjoy quality content.
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Posted in Digital Marketing, Marketing Geniuses, Technology | 5 Comments »
1 Mar, 2011
In the marketing/advertising agency environment, the Creative Director has historically been the top dog—understanding what motivates the target audience; providing visionary creative leadership; defining tonality and consistency of message and design. Wikipedia states the following:
The job entails overseeing all aspects of product design… A creative director is ultimately responsible for the quality of the final creative work.
Media and agencies have transformed over the decades—especially the past 15 years with the advent of the Internet as a marketing outlet—but the role of the Creative Director has remained fairly unchanged. It’s time for a new breed of leadership that compliments the ongoing media and marketing evolution.
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Posted in Design, Marketing Geniuses, User Experience | 7 Comments »