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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Marketing Geniuses</title>
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	<link>http://www.adjustafresh.com</link>
	<description>Uncommon Sense</description>
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		<title>Facebook And The Implicit Location Check-in</title>
		<link>http://www.adjustafresh.com/2011/08/24/facebook-and-the-implicit-location-check-in/</link>
		<comments>http://www.adjustafresh.com/2011/08/24/facebook-and-the-implicit-location-check-in/#comments</comments>
		<pubDate>Wed, 24 Aug 2011 15:43:50 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Foursquare]]></category>
		<category><![CDATA[LBS]]></category>
		<category><![CDATA[location]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=389</guid>
		<description><![CDATA[A recent change to Facebook&#8217;s mobile application has social media, and location-based check-in pundits crowing today. The mobile &#8216;Places&#8217; feature is being phased out, although similar functionality will be available from the new version of the mobile app. You can add your location through a normal status update. Some are even claiming this as a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Let&#8217;s Stop Pretending Commercials Are Innovative</title>
		<link>http://www.adjustafresh.com/2011/03/08/lets-stop-pretending-commercials-are-innovative/</link>
		<comments>http://www.adjustafresh.com/2011/03/08/lets-stop-pretending-commercials-are-innovative/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 14:25:32 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commercials]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=317</guid>
		<description><![CDATA[Commercials are an annoyance that we&#8217;ve learned to tolerate. Commercials are annoying. Sure, every once in a while there&#8217;s a commercial that does a fine job of storytelling, capturing viewer attention and even becoming part of the cultural fabric. But these types of advertisements are the exception. Commercials are intrusive. They&#8217;re fast-forwarded through&#8212;an excuse to [...]]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2011/03/08/lets-stop-pretending-commercials-are-innovative/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Creative Directors Are So 20th Century</title>
		<link>http://www.adjustafresh.com/2011/03/01/creative-directors-are-so-20th-century/</link>
		<comments>http://www.adjustafresh.com/2011/03/01/creative-directors-are-so-20th-century/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 21:41:19 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[uxd]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=308</guid>
		<description><![CDATA[In the marketing/advertising agency environment, the Creative Director has historically been the top dog&#8212;understanding what motivates the target audience; providing visionary creative leadership; defining tonality and consistency of message and design. Wikipedia states the following: The job entails overseeing all aspects of product design&#8230; A creative director is ultimately responsible for the quality of the [...]]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2011/03/01/creative-directors-are-so-20th-century/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>How to Work With User Experience Designers</title>
		<link>http://www.adjustafresh.com/2011/02/14/how-to-work-with-user-experience-designers/</link>
		<comments>http://www.adjustafresh.com/2011/02/14/how-to-work-with-user-experience-designers/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 21:09:28 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[ux]]></category>
		<category><![CDATA[uxd]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=291</guid>
		<description><![CDATA[Do you have any User Experience Designers in your organization? If so (or if you're considering hiring one), this handy guide should help you understand how to deal with the mysterious UXD.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2011/02/14/how-to-work-with-user-experience-designers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Requiem For a Provocateur &#8211; Life in the Time of The Flame Wars</title>
		<link>http://www.adjustafresh.com/2011/02/07/requiem-for-a-provocateur-life-in-the-time-of-the-flame-wars/</link>
		<comments>http://www.adjustafresh.com/2011/02/07/requiem-for-a-provocateur-life-in-the-time-of-the-flame-wars/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:32:29 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=277</guid>
		<description><![CDATA[People who pay attention to social media and digital marketing are very much aware of the latest brouhaha over a tweet by Kenneth Cole. Cole, who claims to have posted the tweet himself, stuck his designer shoe squarely in his mouth by making a joke over an international crisis, but he immediately realized his gaffe [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Whole Foods &#8211; Using Twitter The Right Way</title>
		<link>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/</link>
		<comments>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:48:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=127</guid>
		<description><![CDATA["So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving!" Whole Foods, who maintains an active Twitter presence, saw my tweet and wanted to make sure that I was just being snarky.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Open Letter to Rage Against the Machine</title>
		<link>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/</link>
		<comments>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:12:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=109</guid>
		<description><![CDATA[Dear Rage Against the Machine, which "Machine" exactly were you raging against? Was it the Sony corporation - the parent company of Epic Records, the machine that produced and distributed your albums? Was your rage directed toward the marketing geniuses responsible for convincing naïve white suburban teens that you were the angst-filled spokes-band for an anarchist counter-culture movement?]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>KOL RIP &#8211; Whom Do You Trust?</title>
		<link>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/</link>
		<comments>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/#comments</comments>
		<pubDate>Tue, 27 May 2008 21:40:41 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=41</guid>
		<description><![CDATA[I’m officially sick of the term KOL. I would encourage marketers to place less emphasis on the so-called thought leaders.  Treat each and every customer as if they are that coveted KOL.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forrester &#8211; Online Community Best Practices</title>
		<link>http://www.adjustafresh.com/2008/03/14/forrester-online-community-best-practices/</link>
		<comments>http://www.adjustafresh.com/2008/03/14/forrester-online-community-best-practices/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 20:19:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=17</guid>
		<description><![CDATA[Today, Jeremiah Owyang, web strategist and Senior Analyst at Forrester Research posted his presentation on online community best practices on his blog, Web Strategy by Jeremiah (one of my daily reads).  While looking at this without narration is not nearly as beneficial, the presentation does include some excellent data and advice for any business interested in participating in social media/networking websites.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2008/03/14/forrester-online-community-best-practices/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Forget Content &#8211; Attention Is The New King</title>
		<link>http://www.adjustafresh.com/2008/02/22/forget-content-attention-is-the-new-king/</link>
		<comments>http://www.adjustafresh.com/2008/02/22/forget-content-attention-is-the-new-king/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 19:39:07 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Politics]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=3</guid>
		<description><![CDATA[We’ve been living with a class of professional, holier-than-thou trendsetters, who believe they determine what is cool. Cool is not so important anymore. Attention is king.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2008/02/22/forget-content-attention-is-the-new-king/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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