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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Marketing Geniuses</title>
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	<description>Uncommon Sense</description>
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		<title>Whole Foods &#8211; Using Twitter The Right Way</title>
		<link>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/</link>
		<comments>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:48:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA["So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving!" Whole Foods, who maintains an active Twitter presence, saw my tweet and wanted to make sure that I was just being snarky.]]></description>
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		<title>Open Letter to Rage Against the Machine</title>
		<link>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/</link>
		<comments>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:12:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

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		<description><![CDATA[Dear Rage Against the Machine, which "Machine" exactly were you raging against? Was it the Sony corporation - the parent company of Epic Records, the machine that produced and distributed your albums? Was your rage directed toward the marketing geniuses responsible for convincing naïve white suburban teens that you were the angst-filled spokes-band for an anarchist counter-culture movement?]]></description>
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		<title>KOL RIP &#8211; Whom Do You Trust?</title>
		<link>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/</link>
		<comments>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/#comments</comments>
		<pubDate>Tue, 27 May 2008 21:40:41 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[I’m officially sick of the term KOL. I would encourage marketers to place less emphasis on the so-called thought leaders.  Treat each and every customer as if they are that coveted KOL.]]></description>
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		<title>Forrester &#8211; Online Community Best Practices</title>
		<link>http://www.adjustafresh.com/2008/03/14/forrester-online-community-best-practices/</link>
		<comments>http://www.adjustafresh.com/2008/03/14/forrester-online-community-best-practices/#comments</comments>
		<pubDate>Fri, 14 Mar 2008 20:19:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Today, Jeremiah Owyang, web strategist and Senior Analyst at Forrester Research posted his presentation on online community best practices on his blog, Web Strategy by Jeremiah (one of my daily reads).  While looking at this without narration is not nearly as beneficial, the presentation does include some excellent data and advice for any business interested in participating in social media/networking websites.]]></description>
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		<title>Forget Content &#8211; Attention Is The New King</title>
		<link>http://www.adjustafresh.com/2008/02/22/forget-content-attention-is-the-new-king/</link>
		<comments>http://www.adjustafresh.com/2008/02/22/forget-content-attention-is-the-new-king/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 19:39:07 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Politics]]></category>

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		<description><![CDATA[We’ve been living with a class of professional, holier-than-thou trendsetters, who believe they determine what is cool. Cool is not so important anymore. Attention is king.]]></description>
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