14 Feb, 2011
Do you have any User Experience Designers in your organization? If so (or if you’re considering hiring one), this handy guide should help you understand how to deal with the mysterious UXD.
What is User Experience Design?
We should start by identifying what a UXD is and what they are typically asked to do because, let’s face it, it’s kind of an enigma. In most cases, a UXD is tasked with looking holistically at a customer/user’s interaction with a brand, process or system from start to finish (and beyond); understanding the business and the customers’ objectives, and designing an experience that is both pleasurable and valuable to all parties. Easy, right?
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Posted in Marketing Geniuses, User Experience | 1 Comment »
7 Feb, 2011
People who pay attention to social media and digital marketing are very much aware of the latest brouhaha over a tweet by Kenneth Cole. Cole, who claims to have posted the tweet himself, stuck his designer shoe squarely in his mouth by making a joke over an international crisis, but he immediately realized his gaffe and posted a sincere public apology.
Once upon a time, that would have been the end of the story. The apology would have been issued, the public’s feathers would become unruffled, and we’d return to business as usual. That was life before the Flame Wars.
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Posted in Life, Marketing Geniuses, Uncommon Sense | Comments Off
26 Nov, 2009
After dropping the kids off at school yesterday, I headed to our local Whole Foods Market to pick up the Thanksgiving turkey. Fortunately, I made it into the store just as it opened, beat the crowd and left unscathed – poultry in hand.
Prior to driving away from the store, I posted the following to my Twitter account:
So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving
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Posted in Digital Marketing, Marketing Geniuses, Social Media | 1 Comment »