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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Social Media</title>
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	<description>Uncommon Sense</description>
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		<title>My Take on Riding The Google Wave</title>
		<link>http://www.adjustafresh.com/2009/12/01/my-take-on-riding-the-google-wave/</link>
		<comments>http://www.adjustafresh.com/2009/12/01/my-take-on-riding-the-google-wave/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 03:21:07 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[User Experience]]></category>
		<category><![CDATA[google wave]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=134</guid>
		<description><![CDATA[It's been exactly two months since I received my Google Wave preview invitation, and began playing with the application.  Here's my take on using Wave to date - the good, the bad and yes, I have invitations for those of you who still feel like they can't live without it after reading my Wave experience.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Whole Foods &#8211; Using Twitter The Right Way</title>
		<link>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/</link>
		<comments>http://www.adjustafresh.com/2009/11/26/whole-foods-twitter-the-right-way/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 14:48:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=127</guid>
		<description><![CDATA["So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving!" Whole Foods, who maintains an active Twitter presence, saw my tweet and wanted to make sure that I was just being snarky.]]></description>
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		<title>Social Media &#8211; Filling The Void</title>
		<link>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/</link>
		<comments>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:32:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=94</guid>
		<description><![CDATA[People are going to say bad/mean things about you.  It’s a fact of life.  It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Best Practices For Maintaining Professional Profiles</title>
		<link>http://www.adjustafresh.com/2008/12/07/best-practices-for-maintaining-professional-profiles/</link>
		<comments>http://www.adjustafresh.com/2008/12/07/best-practices-for-maintaining-professional-profiles/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 21:04:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=85</guid>
		<description><![CDATA[I was asked recently at work to provide some information about best practices for creating and maintaining public social networking profiles (namely LinkedIn and Facebook). Here’s what I came up with…]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Your Business Meeting Our Social Media Expectations?</title>
		<link>http://www.adjustafresh.com/2008/10/03/is-your-business-meeting-our-social-media-expectations/</link>
		<comments>http://www.adjustafresh.com/2008/10/03/is-your-business-meeting-our-social-media-expectations/#comments</comments>
		<pubDate>Fri, 03 Oct 2008 17:18:50 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2008/10/03/is-your-business-meeting-our-social-media-expectations/</guid>
		<description><![CDATA[Don’t confuse “Web 2.0” technology and design patterns with communication.  Social media is not about Ajax, tag clouds, RSS feeds and embedded Flash video players.  Social media is about sharing content and having conversations.  Those of us who do want to engage with your business online are not looking for a sales pitch.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing To vs. Communicating With</title>
		<link>http://www.adjustafresh.com/2008/08/22/marketing-to-vs-communicating-with/</link>
		<comments>http://www.adjustafresh.com/2008/08/22/marketing-to-vs-communicating-with/#comments</comments>
		<pubDate>Sat, 23 Aug 2008 01:15:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=58</guid>
		<description><![CDATA[Marketers, the Twentieth Century is over; show your human side, and build a community with your customers.  It’s time to start listening.  Be sincere, and build trust.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Reasons Why You Should Be Lifecasting</title>
		<link>http://www.adjustafresh.com/2008/08/14/five-reasons-why-you-should-be-lifecasting/</link>
		<comments>http://www.adjustafresh.com/2008/08/14/five-reasons-why-you-should-be-lifecasting/#comments</comments>
		<pubDate>Fri, 15 Aug 2008 01:00:32 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=54</guid>
		<description><![CDATA[Lifecasting - it’s all the rage!  Here are five reasons why you too should blog and tweet incessantly about the minutia of your life, take daily photographs of yourself and post them to Flickr and strap a video camera to your body that will stream your every move to anyone with an Internet connection.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Confession of an Adulterous Blogger</title>
		<link>http://www.adjustafresh.com/2008/06/30/confession-of-an-adulterous-blogger/</link>
		<comments>http://www.adjustafresh.com/2008/06/30/confession-of-an-adulterous-blogger/#comments</comments>
		<pubDate>Mon, 30 Jun 2008 21:51:49 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=45</guid>
		<description><![CDATA[I’m coming clean. I’ve been with someone else. I’m sure you’ve noticed that I’ve been neglecting you lately, and I apologize. I’m not trying to blame you, but we both know that you’re a little high maintenance.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2008/06/30/confession-of-an-adulterous-blogger/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>KOL RIP &#8211; Whom Do You Trust?</title>
		<link>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/</link>
		<comments>http://www.adjustafresh.com/2008/05/27/kol-rip-whom-do-you-trust/#comments</comments>
		<pubDate>Tue, 27 May 2008 21:40:41 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=41</guid>
		<description><![CDATA[I’m officially sick of the term KOL. I would encourage marketers to place less emphasis on the so-called thought leaders.  Treat each and every customer as if they are that coveted KOL.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Your Customers are Talking; Are You Listening?</title>
		<link>http://www.adjustafresh.com/2008/05/04/your-customers-are-talking-are-you-listening/</link>
		<comments>http://www.adjustafresh.com/2008/05/04/your-customers-are-talking-are-you-listening/#comments</comments>
		<pubDate>Sun, 04 May 2008 21:17:43 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=34</guid>
		<description><![CDATA[Admit it—you’ve Googled yourself; we all have.  It can be surprising (or alarming depending on your perspective) to see how many search results turn up when performing the ego search.  What kind of content is returned when you enter your name into a search engine?  Is the information personal?  Is it favorable?  What about your business or products; what are people saying across the web about your brand?]]></description>
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