26 Nov, 2009
After dropping the kids off at school yesterday, I headed to our local Whole Foods Market to pick up the Thanksgiving turkey. Fortunately, I made it into the store just as it opened, beat the crowd and left unscathed – poultry in hand.
Prior to driving away from the store, I posted the following to my Twitter account:
So I went to @wholefoods this morning, and one of their employees gave me the bird. Happy Thanksgiving
4 Jan, 2009
People are going to say bad/mean things about you. It’s a fact of life. It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.
We can’t invite conversation about our product (business, brand, etc.) because someone may say something negative! This is a comment that I hear all too often, and it’s true—if given the opportunity, someone, at some point, could say something critical or disparaging. But guess what… someone, at some point, will say something critical or disparaging whether you participate in social media or not.
7 Dec, 2008
I was asked recently at work to provide some information about best practices for creating and maintaining public social networking profiles (namely LinkedIn and Facebook). Here’s what I came up with…
You may have heard this maxim before, but it’s worth repeating: Don’t publish anything online that you wouldn’t want to appear on the cover of the New York Times. Before you post any content ask yourself, would I want my mother, child, spouse, best friend, boss, client, etc. to be able to see what I’ve posted now or at any point in the future? If the answer is no, it’s probably best not to put it on the Internet.