5 Jul, 2011
As I explore the new social offering from Google, Google+ (the cool kids are already calling it G+), I wonder who—beyond the early adopter crowd—will really take to using it. What differentiates Google+ from its largest competitors, Facebook, Twitter and LinkedIn? What’s good? What needs work? Here’s my early take on the experience of using the site. Continue Reading
21 Mar, 2011
I’m currently involved in the final stage of a competitive RFP for a HUGE well known international brand. As part of the pitch process, the brand issued the following hypothetical challenge:
The goal is to grow the business by creating an entirely new gadget set to become the single most used device in history.
Come up with the design for the most innovative idea since the radio, television, personal computer or iPhone? No pressure.
14 Mar, 2011
Most Internet users have a very clearly defined mental model of “search.” The search process is an explicit activity that includes the following steps: a user visits a destination (search engine), enters a search query, processes the displayed results and selects the item that appears to be the most relevant to their query. Search engines have made progressive enhancements to serve more relevant results and help users refine their queries, but the overall process hasn’t changed much in well over a decade. Some say this paradigm is compromised; full of spam and easy to game.
