Dear Rage Against the Machine,
Which “Machine” exactly were you raging against? Was it the Sony corporation – the parent company of Epic Records, the machine that produced and distributed your albums?
Archive for the ‘Uncommon Sense’ Category
Open Letter to Rage Against the Machine
Monday, November 23rd, 2009Social Media – Filling The Void
Sunday, January 4th, 2009People are going to say bad/mean things about you. It’s a fact of life. It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.
We can’t invite conversation about our product (business, brand, etc.) because someone may say something negative! This is a comment that I hear all too often, and it’s true—if given the opportunity, someone, at some point, could say something critical or disparaging. But guess what… someone, at some point, will say something critical or disparaging whether you participate in social media or not.
2009: The Year of Customer Service
Wednesday, December 24th, 2008In late 2007 I wrote my first blog post about what I called the user experience economy. That post described the necessity of providing exceptional customer service and noted the growth of the UX Fund which, over one year’s time, saw an increase of 39.37%—outperforming all of the major stock indexes.
In 2009, businesses will live and die by the level of customer service—designing memorable and positive user experiences—that they are able to provide. The competition for customers’ attention and loyalty will be fierce, and simply cutting prices and expenses is not going to be enough to thrive or even survive during a global economic crisis.