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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Uncommon Sense</title>
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	<description>Uncommon Sense</description>
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		<title>Open Letter to Rage Against the Machine</title>
		<link>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/</link>
		<comments>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:12:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=109</guid>
		<description><![CDATA[Dear Rage Against the Machine, which "Machine" exactly were you raging against? Was it the Sony corporation - the parent company of Epic Records, the machine that produced and distributed your albums? Was your rage directed toward the marketing geniuses responsible for convincing naïve white suburban teens that you were the angst-filled spokes-band for an anarchist counter-culture movement?]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Social Media &#8211; Filling The Void</title>
		<link>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/</link>
		<comments>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:32:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=94</guid>
		<description><![CDATA[People are going to say bad/mean things about you.  It’s a fact of life.  It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2009: The Year of Customer Service</title>
		<link>http://www.adjustafresh.com/2008/12/24/2009-the-year-of-customer-service/</link>
		<comments>http://www.adjustafresh.com/2008/12/24/2009-the-year-of-customer-service/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 21:27:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=92</guid>
		<description><![CDATA[In 2009, <em>businesses will live and die</em> by the level of customer service—designing memorable and positive user experiences—that they are able to provide.  The competition for customers’ attention and loyalty will be fierce, and simply cutting prices and expenses is not going to be enough to thrive or even survive during a global economic crisis.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What is a Designer?</title>
		<link>http://www.adjustafresh.com/2008/12/20/what-is-a-designer/</link>
		<comments>http://www.adjustafresh.com/2008/12/20/what-is-a-designer/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 21:18:27 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=89</guid>
		<description><![CDATA[Sure, graphic designers can get a lot of credit and attention – like the lead singer of a rock band.  But without a strong supporting cast helping to define and execute the design, that graphic designer is singing a capella.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What’s Wrong With Easy? How to Achieve Simple Goals</title>
		<link>http://www.adjustafresh.com/2008/12/12/what%e2%80%99s-wrong-with-easy-how-to-achieve-simple-goals/</link>
		<comments>http://www.adjustafresh.com/2008/12/12/what%e2%80%99s-wrong-with-easy-how-to-achieve-simple-goals/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:13:43 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=87</guid>
		<description><![CDATA[During the brainstorming process when our team was determining what to build, several ideas were presented—including mosaics, user interfaces, corporate logos, sculptures of food and immersive physical environments.  The ambiguity and complexity of each idea varied, but I noticed an interesting trend: many of the less abstract ideas were dismissed by members of the group as “too easy.” This got me thinking, what’s wrong with easy?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Best Practices For Maintaining Professional Profiles</title>
		<link>http://www.adjustafresh.com/2008/12/07/best-practices-for-maintaining-professional-profiles/</link>
		<comments>http://www.adjustafresh.com/2008/12/07/best-practices-for-maintaining-professional-profiles/#comments</comments>
		<pubDate>Sun, 07 Dec 2008 21:04:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=85</guid>
		<description><![CDATA[I was asked recently at work to provide some information about best practices for creating and maintaining public social networking profiles (namely LinkedIn and Facebook). Here’s what I came up with…]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Client Collaboration: How Much is Too Much?</title>
		<link>http://www.adjustafresh.com/2008/09/13/client-collaboration-how-much-is-too-much/</link>
		<comments>http://www.adjustafresh.com/2008/09/13/client-collaboration-how-much-is-too-much/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 16:16:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=69</guid>
		<description><![CDATA[Collaboration is great… to a point. Too much collaboration can be detrimental to the success of a project.  Whether you’ve been hired by a client to execute a website, a marketing campaign, paint a portrait or remodel a kitchen, too much input from your client will slow the process and likely eliminate any chance at [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Five Ways to Select and Keep the Right Clients</title>
		<link>http://www.adjustafresh.com/2008/09/07/five-ways-to-select-and-keep-the-right-clients/</link>
		<comments>http://www.adjustafresh.com/2008/09/07/five-ways-to-select-and-keep-the-right-clients/#comments</comments>
		<pubDate>Sun, 07 Sep 2008 16:07:38 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=65</guid>
		<description><![CDATA[Over the years, both as a contractor and within an agency, I have had the opportunity to work with great and not-so-great clients.  Just like any relationship, selecting and working with the right clients is vital to the success of any project.  Here are five tips to help ensure that you are involved (and stay involved) in a healthy client relationship.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to Outrun The Crap Avalanche</title>
		<link>http://www.adjustafresh.com/2008/08/10/how-to-outrun-the-crap-avalanche/</link>
		<comments>http://www.adjustafresh.com/2008/08/10/how-to-outrun-the-crap-avalanche/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 00:55:44 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=52</guid>
		<description><![CDATA[To ensure the optimal user experience on your website or corporate intranet, it is important to understand how to outrun the crap avalanche.  The following steps will help make sure things stay neat and tidy.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>It’s Official, I’m Twittering</title>
		<link>http://www.adjustafresh.com/2008/03/22/it%e2%80%99s-official-i%e2%80%99m-twittering/</link>
		<comments>http://www.adjustafresh.com/2008/03/22/it%e2%80%99s-official-i%e2%80%99m-twittering/#comments</comments>
		<pubDate>Sat, 22 Mar 2008 20:58:07 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=23</guid>
		<description><![CDATA[Yesterday, it happened… I succumbed to Twitter’s siren song.  As you may know, I have toyed with Twitter membership.  I know several people who use it, but I couldn’t bring myself to take the plunge—I found it to be a lot more noise than signal, and another distraction.]]></description>
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