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	<title>adjustafresh - user experience design &#124; digital marketing strategy &#187; Uncommon Sense</title>
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	<description>Uncommon Sense</description>
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		<title>Delicious.com Has Just Crawled Out of The Pet Cemetery</title>
		<link>http://www.adjustafresh.com/2011/10/01/delicious-com-has-just-crawled-out-of-the-pet-cemetery/</link>
		<comments>http://www.adjustafresh.com/2011/10/01/delicious-com-has-just-crawled-out-of-the-pet-cemetery/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 12:17:47 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=401</guid>
		<description><![CDATA[Remember the Stephen King novel and film, Pet Cemetery? Basically there&#8217;s this mysterious pet cemetery way out in the woods&#8211;I think it&#8217;s an ancient indian burial ground or some shit. Basically, if you bury the dead in the pet cemetery it will come back to life, crawl out of the ground, and return home. Unfortunately, [...]]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2011/10/01/delicious-com-has-just-crawled-out-of-the-pet-cemetery/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>A Simple and Effective Google+ Circle Segmentation Architecture</title>
		<link>http://www.adjustafresh.com/2011/07/11/a-simple-and-effective-google-circle-segmentation-architecture/</link>
		<comments>http://www.adjustafresh.com/2011/07/11/a-simple-and-effective-google-circle-segmentation-architecture/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 18:24:20 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=371</guid>
		<description><![CDATA[I admit it&#8230; I&#8217;m kind of anal retentive. I&#8217;m not a germophobe or a neat freak per se. I&#8217;ve never been diagnosed with OCD. But I do have this thing about organization. I like things in their place—organized in such a way that I (or someone else) will intuitively be able to find them. This [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Design Innovation and the Wonderment of Magic</title>
		<link>http://www.adjustafresh.com/2011/03/21/design-innovation-and-the-wonderment-of-magic/</link>
		<comments>http://www.adjustafresh.com/2011/03/21/design-innovation-and-the-wonderment-of-magic/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 16:32:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=340</guid>
		<description><![CDATA[I&#8217;m currently involved in the final stage of a competitive RFP for a HUGE well known international brand. As part of the pitch process, the brand issued the following hypothetical challenge: The goal is to grow the business by creating an entirely new gadget set to become the single most used device in history. Come [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Requiem For a Provocateur &#8211; Life in the Time of The Flame Wars</title>
		<link>http://www.adjustafresh.com/2011/02/07/requiem-for-a-provocateur-life-in-the-time-of-the-flame-wars/</link>
		<comments>http://www.adjustafresh.com/2011/02/07/requiem-for-a-provocateur-life-in-the-time-of-the-flame-wars/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:32:29 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=277</guid>
		<description><![CDATA[People who pay attention to social media and digital marketing are very much aware of the latest brouhaha over a tweet by Kenneth Cole. Cole, who claims to have posted the tweet himself, stuck his designer shoe squarely in his mouth by making a joke over an international crisis, but he immediately realized his gaffe [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You Won&#8217;t Read This</title>
		<link>http://www.adjustafresh.com/2011/01/14/you-wont-read-this/</link>
		<comments>http://www.adjustafresh.com/2011/01/14/you-wont-read-this/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 20:12:22 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=260</guid>
		<description><![CDATA[You won&#8217;t read this blog post. It&#8217;s not a text message. There are more than 140 characters, no bullet points and I don&#8217;t use the phrases, &#8220;WIN,&#8221; &#8220;FAIL,&#8221; or &#8220;&#8230;is the new [insert whatever is supposed to be cool now].&#8221; Sorry, there won&#8217;t be a list of the 10 20 67 Hottest Social HTML5 Gradient [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Why del.icio.us Matters [Updated]</title>
		<link>http://www.adjustafresh.com/2010/12/17/why-del-icio-us-matters/</link>
		<comments>http://www.adjustafresh.com/2010/12/17/why-del-icio-us-matters/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 16:50:34 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[bookmarking]]></category>
		<category><![CDATA[del.icio.us]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=232</guid>
		<description><![CDATA[In 2005 I imported my browser bookmarks to an online bookmarking website with a strange URL: del.icio.us. Over five years and 3200 bookmarks later, Yahoo! (who acquired Delicious in late 2005) has evidently decided to sunset the service.]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Why?</title>
		<link>http://www.adjustafresh.com/2010/10/12/why/</link>
		<comments>http://www.adjustafresh.com/2010/10/12/why/#comments</comments>
		<pubDate>Tue, 12 Oct 2010 15:50:27 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=217</guid>
		<description><![CDATA[When is the last time you took a moment to ask, "Why?" It's one word—a seemingly simple question—but the power of analyzing motives can be life-altering.]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Open Letter to Rage Against the Machine</title>
		<link>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/</link>
		<comments>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 02:12:39 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Marketing Geniuses]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=109</guid>
		<description><![CDATA[Dear Rage Against the Machine, which "Machine" exactly were you raging against? Was it the Sony corporation - the parent company of Epic Records, the machine that produced and distributed your albums? Was your rage directed toward the marketing geniuses responsible for convincing naïve white suburban teens that you were the angst-filled spokes-band for an anarchist counter-culture movement?]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2009/11/23/open-letter-to-rage-against-the-machine/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Social Media &#8211; Filling The Void</title>
		<link>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/</link>
		<comments>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/#comments</comments>
		<pubDate>Sun, 04 Jan 2009 21:32:26 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=94</guid>
		<description><![CDATA[People are going to say bad/mean things about you.  It’s a fact of life.  It’s also something that prevents many businesses from participating in online communities and other websites that offer user generated content.]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2009/01/04/social-media-filling-the-void/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>2009: The Year of Customer Service</title>
		<link>http://www.adjustafresh.com/2008/12/24/2009-the-year-of-customer-service/</link>
		<comments>http://www.adjustafresh.com/2008/12/24/2009-the-year-of-customer-service/#comments</comments>
		<pubDate>Wed, 24 Dec 2008 21:27:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=92</guid>
		<description><![CDATA[In 2009, <em>businesses will live and die</em> by the level of customer service—designing memorable and positive user experiences—that they are able to provide.  The competition for customers’ attention and loyalty will be fierce, and simply cutting prices and expenses is not going to be enough to thrive or even survive during a global economic crisis.]]></description>
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		<slash:comments>0</slash:comments>
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