7 Jul, 2011
I’m flattered to appear on this list (currently coming in at #63 #57), powered by PeerIndex—a social influence mapping application—and curated by UK experience design consultancy Foolproof.
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14 Mar, 2011
Most Internet users have a very clearly defined mental model of “search.” The search process is an explicit activity that includes the following steps: a user visits a destination (search engine), enters a search query, processes the displayed results and selects the item that appears to be the most relevant to their query. Search engines have made progressive enhancements to serve more relevant results and help users refine their queries, but the overall process hasn’t changed much in well over a decade. Some say this paradigm is compromised; full of spam and easy to game.
1 Mar, 2011
In the marketing/advertising agency environment, the Creative Director has historically been the top dog—understanding what motivates the target audience; providing visionary creative leadership; defining tonality and consistency of message and design. Wikipedia states the following:
The job entails overseeing all aspects of product design… A creative director is ultimately responsible for the quality of the final creative work.
Media and agencies have transformed over the decades—especially the past 15 years with the advent of the Internet as a marketing outlet—but the role of the Creative Director has remained fairly unchanged. It’s time for a new breed of leadership that compliments the ongoing media and marketing evolution.
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