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	<title>adjustafresh - user experience design &#124; digital marketing strategy</title>
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	<link>http://www.adjustafresh.com</link>
	<description>Uncommon Sense</description>
	<lastBuildDate>Wed, 17 Apr 2013 14:03:11 +0000</lastBuildDate>
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		<title>Using Prototypes to Build Consensus</title>
		<link>http://www.adjustafresh.com/2013/04/17/using-prototypes-to-build-consensus/</link>
		<comments>http://www.adjustafresh.com/2013/04/17/using-prototypes-to-build-consensus/#comments</comments>
		<pubDate>Wed, 17 Apr 2013 14:02:48 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[prototype]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=2020</guid>
		<description><![CDATA[At the cusp of an important decision about how to move forward with the architecture and design of our mobile application, the team was deadlocked. Tech was looking for a design solution to mitigate architectural issues that were causing instability. Design, while equally concerned about app performance, wasn&#8217;t interested in making a quick fix&#8212;potentially adding [...]]]></description>
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		<title>The Promise And Failure of iTunes Match</title>
		<link>http://www.adjustafresh.com/2013/04/15/the-promise-and-failure-of-itunes-match/</link>
		<comments>http://www.adjustafresh.com/2013/04/15/the-promise-and-failure-of-itunes-match/#comments</comments>
		<pubDate>Mon, 15 Apr 2013 14:16:37 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=2009</guid>
		<description><![CDATA[There is no doubt that Apple is a brilliant company&#8212;especially over the past decade. The ecosystem that was developed initially around music via the iTunes store and the iPod which evolved by adding film &#038; television, enhanced video capabilities of the iPod, finally culminating with the App Store and iPhone/iPad was a masterful strategy. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Precious&#8230; How Sunk Cost Fallacy Clouds Your Design Judgement</title>
		<link>http://www.adjustafresh.com/2013/04/08/my-precious/</link>
		<comments>http://www.adjustafresh.com/2013/04/08/my-precious/#comments</comments>
		<pubDate>Mon, 08 Apr 2013 17:22:23 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=1995</guid>
		<description><![CDATA[Creating a prototype is usually the most effective means of expressing a designer&#8217;s vision. There is a hazard in prototyping though that may cloud a designer&#8217;s judgement, and, ultimately, lead to biased and irrational decision making. When people make an investment, it becomes painful (literally) to walk away. The more time a person invests in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Google Glass Experience</title>
		<link>http://www.adjustafresh.com/2013/04/05/my-google-glass-experience/</link>
		<comments>http://www.adjustafresh.com/2013/04/05/my-google-glass-experience/#comments</comments>
		<pubDate>Fri, 05 Apr 2013 14:59:47 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=1989</guid>
		<description><![CDATA[The first 20-30 minutes of horror movies are my favorite. Generally, in the early part of the movie the offending monster hasn&#8217;t actually revealed itself yet. It&#8217;s all mood, atmosphere, and my imagination filling in the blanks. And, let&#8217;s face it, there is no team of Hollywood special effects artists that can match the boogeymen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Want to Build Something Great? Foster Trust</title>
		<link>http://www.adjustafresh.com/2013/02/04/want-to-build-something-great-foster-trust/</link>
		<comments>http://www.adjustafresh.com/2013/02/04/want-to-build-something-great-foster-trust/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 19:32:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=1981</guid>
		<description><![CDATA[The best teams—the teams that win championships, build empires, and bring home awards—have one simple thing in common&#8230; Trust. In a &#8220;Me Centric&#8221; culture that values superstar individual performers and instant gratification above all else, the basic function of team-building is becoming a lost art. More often than not, creating something great involves the work [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>App Store Reviews Are Getting Bad For Business</title>
		<link>http://www.adjustafresh.com/2012/11/19/app-store-reviews-are-getting-bad-for-business/</link>
		<comments>http://www.adjustafresh.com/2012/11/19/app-store-reviews-are-getting-bad-for-business/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 19:23:50 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncommon Sense]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=1976</guid>
		<description><![CDATA[Opinions are like assholes—everyone has one, and they all stink. In addition to thousands of apps, the Google Play and iTunes App Stores are full of opinions. Those opinions constitute reviews. And those reviews can be very important to the businesses that invest millions of dollars in the design and development of mobile and desktop applications. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Speaking at the M3 Conference</title>
		<link>http://www.adjustafresh.com/2012/10/10/m3-conference/</link>
		<comments>http://www.adjustafresh.com/2012/10/10/m3-conference/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 19:42:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[User Experience]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/?p=1656</guid>
		<description><![CDATA[In a couple weeks I&#8217;ll be jetting to Columbus, OH to do a talk at the M3 Conference on prototyping techniques for mobile interface designers. In addition to a quick overview on why prototyping is essential for interaction designers, I&#8217;ll also do some hands-on demos of some of my favorite prototyping techniques and tools. Here&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Great article in @tnwmaga&#8230;</title>
		<link>http://www.adjustafresh.com/2012/10/10/great-article-in-tnwmaga/</link>
		<comments>http://www.adjustafresh.com/2012/10/10/great-article-in-tnwmaga/#comments</comments>
		<pubDate>Wed, 10 Oct 2012 19:04:27 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2012/10/10/great-article-in-tnwmaga/</guid>
		<description><![CDATA[@adjustafresh: Great article in @tnwmagazine: Let’s Ask The Experts: What is the future of Mobile: http://t.co/gvWV1DaL]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2012/10/10/great-article-in-tnwmaga/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dear developers/designers&#8230;</title>
		<link>http://www.adjustafresh.com/2012/10/08/dear-developersdesigners/</link>
		<comments>http://www.adjustafresh.com/2012/10/08/dear-developersdesigners/#comments</comments>
		<pubDate>Tue, 09 Oct 2012 02:10:05 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2012/10/08/dear-developersdesigners/</guid>
		<description><![CDATA[@adjustafresh: Dear developers/designers &#8211; just because you can, doesn&#8217;t mean you should. Stop unnecessary skeuomorphism http://t.co/s9hwITt6]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My Top 3 #lastfm Artists:&#8230;</title>
		<link>http://www.adjustafresh.com/2012/10/08/my-top-3-lastfm-artists-31/</link>
		<comments>http://www.adjustafresh.com/2012/10/08/my-top-3-lastfm-artists-31/#comments</comments>
		<pubDate>Mon, 08 Oct 2012 17:49:42 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[#lastfm]]></category>
		<category><![CDATA[#tweeklyfm]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2012/10/08/my-top-3-lastfm-artists-31/</guid>
		<description><![CDATA[@adjustafresh: My Top 3 #lastfm Artists: Beth Orton (26), Sharon Van Etten (23) &#38; Grizzly Bear (20) #tweeklyfm http://t.co/iHf9G09h]]></description>
		<wfw:commentRss>http://www.adjustafresh.com/2012/10/08/my-top-3-lastfm-artists-31/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Absolute chocolate perfec&#8230;</title>
		<link>http://www.adjustafresh.com/2012/10/05/absolute-chocolate-perfec/</link>
		<comments>http://www.adjustafresh.com/2012/10/05/absolute-chocolate-perfec/#comments</comments>
		<pubDate>Sat, 06 Oct 2012 03:45:07 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2012/10/05/absolute-chocolate-perfec/</guid>
		<description><![CDATA[@adjustafresh: Absolute chocolate perfection. Highly recommended cc @Vosges http://t.co/keRNgWj4]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I&#8217;ve received the exact s&#8230;</title>
		<link>http://www.adjustafresh.com/2012/10/04/ive-received-the-exact-s/</link>
		<comments>http://www.adjustafresh.com/2012/10/04/ive-received-the-exact-s/#comments</comments>
		<pubDate>Fri, 05 Oct 2012 00:33:10 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Uncommon Sense]]></category>
		<category><![CDATA[#wtf]]></category>
		<category><![CDATA[tweet]]></category>

		<guid isPermaLink="false">http://www.adjustafresh.com/2012/10/04/ive-received-the-exact-s/</guid>
		<description><![CDATA[@adjustafresh: I&#8217;ve received the exact same New Follower email (featuring the exact same new followers) from @Twitter six times today. Six. Times. #wtf]]></description>
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		<slash:comments>0</slash:comments>
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