Is Your Business Meeting Our Social Media Expectations?

According to a new study by Cone, a strategy and communications agency, you and I are among the sixty percent (and rising) of Americans who use social media.  More interestingly, among those of us who use social media, the vast majority—93%—expect companies to have a social media presence.

Your customers want to engage and communicate with you online.  If your business does not have a social media strategy yet, it’s clearly time to develop one.  Here are a few tips to get you started in the right direction:

1. Start by listening. What are your customers saying about you online?
2. Join and add value to the conversation by responding to feedback.
3. Be genuine.

Don’t confuse “Web 2.0” technology and design patterns with communication.  Social media is not about Ajax, tag clouds, RSS feeds and embedded Flash video players.  Social media is about sharing content and having conversations.  Those of us who do want to engage with your business online are not looking for a sales pitch.

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