Post Category: User Experience
1 Mar, 2011 In the marketing/advertising agency environment, the Creative Director has historically been the top dog—understanding what motivates the target audience; providing visionary creative leadership; defining tonality and consistency of message and design. Wikipedia states the following:
The job entails overseeing all aspects of product design… A creative director is ultimately responsible for the quality of the final creative work.
Media and agencies have transformed over the decades—especially the past 15 years with the advent of the Internet as a marketing outlet—but the role of the Creative Director has remained fairly unchanged. It’s time for a new breed of leadership that compliments the ongoing media and marketing evolution.
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14 Feb, 2011 Do you have any User Experience Designers in your organization? If so (or if you’re considering hiring one), this handy guide should help you understand how to deal with the mysterious UXD.
What is User Experience Design?
We should start by identifying what a UXD is and what they are typically asked to do because, let’s face it, it’s kind of an enigma. In most cases, a UXD is tasked with looking holistically at a customer/user’s interaction with a brand, process or system from start to finish (and beyond); understanding the business and the customers’ objectives, and designing an experience that is both pleasurable and valuable to all parties. Easy, right?
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4 Jan, 2011 Nerds love Quora – a user generated content site that focuses on posting questions and answers within a multitude of topics. It’s all the rage right now with the early-adopter social/technophile set (like yours truly). Some are predicting that Quora will be the next big thing in 2011.
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12 Oct, 2010 When is the last time you took a moment to ask, “Why?” It’s one word—a seemingly simple question—but the power of analyzing motives can be life-altering.
The world is moving faster than ever. Most of us—mobile phone in one hand, large coffee in the other—are challenged to keep up with an unyielding fire hose of information while we travel almost obliviously from point A to point B. Our lives are saturated with routines that we repeat day in and day out without considering the rationale behind our choices; many of our lives have become so routine that we cease to make decisions at all, i.e. life on autopilot.
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20 Sep, 2010 Well, they finally did it. Apple jumped into the online community game. Unfortunately, they haven’t landed very smoothly. In fact, I’m not certain that they even made it into the pool.
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1 Dec, 2009 It’s been exactly two months since I received my Google Wave preview invitation, and began playing with the application. Here’s my take on using Wave to date – the good, the bad and yes, I have invitations for those of you who still feel like they can’t live without it.
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